Corbyn and Sultana’s New Leftwing Party Has 600,000 Supporters — But Still No Name
What’s in a Name? For Corbyn and Sultana’s New Party, Everything
Jeremy Corbyn and Zarah Sultana, both former Labour MPs, are preparing to launch a new leftwing political party with bold ambitions to reshape British politics — but there’s just one problem: it doesn’t have a name yet.
Despite that, interest is soaring. Over 600,000 people have already signed up for updates, showing just how much appetite there is for a progressive alternative to Labour under Keir Starmer.
A Movement Without a Label — For Now
The pair’s goal is clear: to build a movement that offers a transformative vision for the UK. But choosing the right name is proving to be a more complex task than it may seem.
The stakes are high. The name needs to:
- Energize grassroots supporters
- Signal ideological intent
- Sound fresh and modern
- And most importantly, be memorable
That’s no easy checklist to meet.
Why Naming a Party Is Harder Than It Sounds
In political branding, names matter a lot. They’re often the first — and sometimes only — impression the public gets. And they can either invite curiosity, inspire confidence… or fall flat.
Experts say the trend today leans toward abstract verbs and evocative one-word names — think Momentum, Reclaim, En Marche! These names suggest movement, energy, and purpose without being weighed down by clunky descriptors like “progressive” or “socialist”.
Corbyn and Sultana’s Style: Grassroots Over Gloss
Both Corbyn and Sultana are known for their grassroots approach and strong ties to activist communities. Their messaging focuses on anti-austerity, climate justice, pro-Palestine solidarity, and democratic socialism — themes that will almost certainly shape the eventual name and brand.
But for now, what exactly this political project will be called remains open — and that’s fuelling speculation online and among supporters.
Could It Be Crowd-Sourced?
With such a large mailing list already in place, it wouldn’t be surprising if the name ends up being crowd-sourced or tested with supporters. The movement already feels bottom-up, and involving the base in naming could reinforce that ethos.
Names that have been floated (informally) include:
- Restore
- The Commons
- Unity
- Left Future
- People’s Party UK
None confirmed. All debated.
More Than a Rebrand
This isn’t just about rebranding an old idea — it’s about capturing the disillusionment with mainstream politics, especially among young voters, renters, union members, and climate campaigners.
And with the general election looming in the next year or two, timing will be critical.
The Clock Is Ticking
With excitement building, Corbyn and Sultana have the attention — and the numbers. But branding a political party is about more than just aesthetics. It’s about capturing a vision in a word or two.
And with 600,000+ people waiting, the pressure is on to get it right.