Alex Baldock, the Chief Executive Officer of Currys plc is still in charge of Currys plc. He is helping Currys plc get through a time of changes and getting bigger. The shops in the UK are having to adapt because people are buying things differently and there are money problems. Alex Baldock has a plan for Currys plc to be strong and relevant and to keep growing over time than just trying to do well for a little while. He wants Currys plc to be good at selling electronics to people, in the UK for a time.
Under the leadership of Baldock Currys has become a place that people trust when they want to buy technology things. Currys is good at selling things in stores and also on the internet. The company likes to sell things in its many stores. This way of selling things has helped Currys grow. Of closing stores Currys has made its stores better by focusing on places where customers can try out products get good advice, from experts and get help after they buy something. Currys is doing a job of making its stores nice places to visit.
Baldocks way of doing things is to make Currys stand out by being good at helping customers. When you are selling things like TVs and computers lots of people are doing the thing so it is easy to compare prices and it is hard to make a lot of money. That is why Currys has spent a lot of money on things like helping customers putting products together fixing things when they are broken and special plans to protect the things people buy. Baldock thinks that doing these things does two things, for Currys. It brings in money and it also makes customers like Currys and want to come back which is important because a lot of people who buy electronics only do it once.
The market for consumer electronics in the United Kingdom in 2026 is not that great. People are being careful with their money. They are worried about how much things cost. The company Currys is trying to help people by offering value for money and letting them pay in different ways. They are also trying to keep prices fair. Currys wants to make sure they have all the technology in their stores like computers and phones and things for the home and entertainment. They are doing a job of balancing things so they can deal with changes, in what people want to buy without losing the trust of their customers. The UK consumer electronics market is still a bit mixed. Currys is doing okay.
Sustainability is really important to Currys when it comes to their plans for the future under the leadership of Baldock. The company is doing a lot more to help people recycle things and they have special programmes that let people trade in their old electronic stuff. They also want to make sure electronic products last a time by fixing them when they break.
Baldock has talked a lot about how big stores like Currys need to help reduce waste from things. He wants Currys to be a leader in the UK when it comes to sustainability and reusing things, which is also known as the economy. Currys is taking a step, towards sustainability under the leadership of Baldock.
Financial discipline is really important to Baldock. He has been making sure that Currys is careful with money. They have been cutting costs. Managing their stock better. They are also focusing on making money from the things that’re most profitable. This has helped Currys to have a financial situation and to work more efficiently. Because of this Currys can still compete with companies and also put money into technology its people and making sure the customers are happy with their experience, at Currys.
Looking ahead, Alex Baldock’s vision for Currys is one of steady, sustainable expansion. As technology becomes even more embedded in everyday life, his leadership aims to ensure Currys remains not just a seller of devices, but a long-term technology partner for UK consumers navigating an increasingly digital world.
